Wednesday, December 19, 2007

18-12-2007: Maybank2u now accessible via MSN, Windows Live

KUALA LUMPUR: Malayan Banking Bhd is forming an alliance with Microsoft by expanding its digital advertising initiatives across Microsoft MSN and Windows Live platforms next year to provide higher accessibility and reach to its target consumers.

A key part of the alliance includes the development of Agent-M, which is a Windows Live agent serving as a customer service agent to Maybank customers. Customers can chat with Agent-M to find out about Maybank’s products and services, locate Maybank ATMs and branches, e-mail their enquiries and participate in surveys.

Agent-M is the first Windows Live agent in Asia to serve the financial sector. Maybank customers can add Agent-M at as how one would add a friend on Windows Live Messenger.

“Our objective is to integrate and improve accessibility of Maybank2u services to Malaysian internet users through various MSN and Windows Live platforms such as MSN Malaysia Portal, Windows Live Hotmail and Windows Live Messenger,” Maybank’s vice president and head of virtual banking Ahmad Shareza Abdul Rahman said.

Speaking at a media briefing here yesterday, he said the alliance was a combination of the strengths of Malaysia’s leading bank and the world’s leading consumer portal.

“Broadening our relationship with Microsoft will enable us to deliver targeted messages to consumers across a diverse online network,” he added. Maybank2U has over 3.8 million registered users and a daily average of 118,000 users. Its monthly transactions average more than 24 million.

Shareza said its main objectives were to attract and retain customers as well as save cost for Maybank. He expected a 30% to 40% increase of its online user base per year.

Microsoft’s Online Services Group (Southeast Asia) general manager Grant Watts said: “Windows Live Messenger, with more than a million users sending 27 million messages everyday (on desktop and mobile devices), clearly offers organisations significant opportunity to connect with consumers every day.”

MSN and Windows Live community in Malaysia currently stands at 7.4 million. There are over one million Windows Live Messenger users in Malaysia.


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